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Social media platforms have become the main source of information for many people. This opens up numerous opportunities for businesses, such as targeted communication, increased brand awareness, reputation management, and direct dialogue with users. However, fake news, criticism, and even shitstorms are the flip side, which can sometimes endanger an organization’s image and business.
We show you how to successfully navigate social media, where to reach your target audience effectively and help you build a strong community – or find the right words if it turns against you.
Would you like to find out more? Your contact at Gaisberg:
An awkward statement, controversial topics or faulty products: when a wave of outrage arises on social media, there is often not much time to smooth things over. We support you in finding the right words during the crisis and accompany you on the way back to a trustworthy reputation.
A large number of executives and employees are facing retirement, and you are struggling to find new talent? Together, we will pinpoint what makes you an attractive employer and showcase your employer brand strongly on social media.
The public perception of executives can significantly strengthen or weaken a company’s image and market position. We support you in developing a strong and authentic CEO positioning and help you establish an active presence on the appropriate social media channels.