At a time of rising complexity and shifting political and regulatory landscapes, connecting with policy makers, government authorities, and interest groups is vital. Developing and expanding solid relations in the public sector, along with close monitoring of your issues across Austria and the DACH region, provides essential support for your business goals. From ESG criteria and regulatory procedures to political reforms: You must understand where decisions are made at the crossroads of business and politics — and how to help shape them through strategic communication.
The specialists at Vienna-based Gaisberg Consulting support corporations, trade associations, and organizations across all sectors. We track markets and business environments, help you build stakeholder relationships, help you prepare you for important meetings, and drive your agenda through PR, digital strategies, and campaigns. In our public affairs work, we commit to the code of conduct of the Österreichischen Public Affairs Association (ÖPAV).
Whether you are completely new to the Austrian market or launching a new business unit: Understanding the regulatory landscape and having access to political decision-makers and authorities is critical to your success. We help you make your story and arguments transparent and understandable, while connecting you with the key players in Austria.
Whether in healthcare, pharmaceuticals, pensions, or the environment — numerous major reforms are on the horizon or urgently need to be implemented. Operating at the intersection of politics and business, we help your company play an active role in shaping these changes. We translate complex topics and initiatives into clear language and position your experts at the forefront.
Companies are constantly confronted with new regulations, particularly in the area of ESG at both the EU and Austrian levels. Having access to the right contacts and insights is invaluable for rapid, successful implementation, contributing significantly to your commercial success and corporate reputation. We monitor your topics, help you contextualize them, and ensure they are discussed in the right forums. We support the implementation of new frameworks with targeted communication measures.
Providing strategic advisory and consulting
Monitoring markets, traditional media, and social media platforms
Delivering market intelligence and strategic recommendations for action
Developing communication roadmaps and roll-out plans
Conducting comprehensive stakeholder analyses
Managing digital stakeholder engagement
Scheduling and preparing stakeholder meetings
Crafting core messaging and briefing materials
Preparing supporting documents and position papers
Offering media and camera training for upcoming appointments
Planning and implementing digital campaigns
has 28 years of experience in strategic and communications consulting on the agency side. Sandra Luger has supported top managers and companies across all industries in their strategic positioning and in challenging phases such as restructuring, crises or strategy and transformation processes. She was a member of the Management Board at Grayling Austria until 2011. Prior to that, she was a senior consultant at Hauska & Fleishman Hillard. Sandra Luger, who holds a Master's degree in Journalism and Translation from the University of Vienna, and teaches, among other institutions, at Danube University Krems.
supports companies in strategic communications, crisis communications and litigation PR. Verena Nowotny worked for the Austrian Federal Government for over ten years, including as a foreign policy spokesperson for Federal Chancellor Schüssel and as a spokesperson for Austria's non-permanent membership on the UN Security Council in New York. She worked in Shanghai in the years 2007/08, and has served as a crisis manager in numerous crisis situations, including the tsunami dis-aster in 2004. Verena Nowotny holds a Master's degree in Political Management from George Washington University and a Master of Legal Studies from the Vienna University of Economics and Business.
Effectively reaching people today means thinking digital first. At gaisbergamaaze group, we offer end-to-end strategy, content, and implementation — ranging from social media and campaigns to content creation, advertising, and corporate design.
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