Direction first, details later: We help you sharpen your focus, refine your narrative, and build trust and certainty through clear, strategic leadership. Whether you are dealing with structural reorganization, a strategic shift, or market repositioning — our team helps you communicate the necessity of these steps and supports you through all transformation processes with professional internal and external change communication.
Megatrends such as digitalization and sustainability present organizations with fundamental challenges. We have supported companies across all industries in their strategic realignment, sharpened their market positioning, and provided communication support for change processes. As a sparring partner, we bring extensive experience in internal and external corporate communications to the table, identify drivers of change and friction points, and guide management and communication teams through strategy workshops and customized formats.
New corporate strategies are often complex and difficult to understand. We turn them into an attractive, understandable story that captivates your internal and external target groups. With our Gaisberg tool “Vision for the Future,” you can work with us to formulate your individual story in just 30 minutes.
Especially today, many companies need to make their organizations more efficient and customercentric. This places immense pressure on top management and executives. We help you convey the need for these measures and support you throughout the entire journey.
Are you a newly appointed CEO? Is your organization facing a succession or gen-erational transition? We guide you through this critical phase and ensure the new leaders are successfully positioned both internally and in the marketplace.
Translating corporate strategies into clear visions for the future
Developing storylines and communication strategies, and sharpening stra-tegic market positioning
Analyzing drivers of change and friction points
Guiding reorganizations, strategic shifts, and repositioning processes
Designing internal and external formats for strategy and change communi-cation
Providing executive coaching, CEO positioning, and scenario training
Creating employer branding strategies and managing their communicative roll-out
Delivering creative support and production: photography, video, and pod-casts
has 28 years of experience in strategic and communications consulting on the agency side. Sandra Luger has supported top managers and companies across all industries in their strategic positioning and in challenging phases such as restructuring, crises or strategy and transformation processes. She was a member of the Management Board at Grayling Austria until 2011. Prior to that, she was a senior consultant at Hauska & Fleishman Hillard. Sandra Luger, who holds a Master's degree in Journalism and Translation from the University of Vienna, and teaches, among other institutions, at Danube University Krems.
supports companies in strategic communications, crisis communications and litigation PR. Verena Nowotny worked for the Austrian Federal Government for over ten years, including as a foreign policy spokesperson for Federal Chancellor Schüssel and as a spokesperson for Austria's non-permanent membership on the UN Security Council in New York. She worked in Shanghai in the years 2007/08, and has served as a crisis manager in numerous crisis situations, including the tsunami dis-aster in 2004. Verena Nowotny holds a Master's degree in Political Management from George Washington University and a Master of Legal Studies from the Vienna University of Economics and Business.
Effectively reaching people today means thinking digital first. At gaisbergamaaze group, we offer end-to-end strategy, content, and implementation — ranging from social media and campaigns to content creation, advertising, and corporate design.
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