Strategic
Communication

In the daily rat race, it's easy to lose sight of the big picture.

We help you sharpen your focus, refine your narrative, and create security and trust through clear, strategic leadership. Would you like to reposition yourself, remain attractive as an employer, or communicate sustainability authentically? Then we are at your side to define clear goals and implement them successfully.

We have supported many companies across all industries in their strategic realignment and sharpened their market positioning. Use us as your sparring partner and benefit from our wealth of experience in internal and external communication.

Contact our experts in strategic communication.

To the experts

Sounds familiar?

No clear vision for the future

New corporate strategies are often complex and difficult to understand. We turn them into an attractive, understandable story that captivates your internal and external target groups. With our Gaisberg tool “Vision for the Future,” you can work with us to formulate your individual story in just 30 minutes.

Reputation and stakeholder management

We analyze your public perception, identify key stakeholders, and develop tailor-made communication strategies that build trust and sharpen your profile. Whether it's image cultivation, strategic positioning, or dealing with sensitive issues, we support you in making the right contacts and strengthening sustainable relationships. Online and offline.

Communicating sustainability

Is sustainability also a top priority for you? We put your sustainability strategy into words and help you communicate transparently and comprehensibly along the entire value chain. We support you in establishing and maintaining your contacts in politics, business, and among experts.

Our Gaisberg Sustainability Toolbox helps you maintain an overview and translate your sustainability strategy appropriately in all relevant areas. This enables you to present a comprehensible argument instead of flimsy greenwashing.

Overview of services

Translating corporate strategies into clear visions for the future

Creative and emotional implementation of your future strategy

Internal and external formats for communicating strategy

Development of strategic positioning in the market

Employer branding strategy plus implementation

Executive coaching for strategic corporate communications

Internal and external change communications

Gaisberg Sustainability Toolbox for 360-degree sustainability communications

Sandra Luger
Managing Partner

has 25 years of experience in strategic and communications consulting on the agency side. Sandra Luger has supported top managers and companies across all industries in their strategic positioning and in challenging phases such as restructuring, crises or strategy and transformation processes. She was a member of the Management Board at Grayling Austria until 2011. Prior to that, she was a senior consultant at Hauska & Fleishman Hillard. Sandra Luger, who holds a Master's degree in Journalism and Translation from the University of Vienna, gives lectures and teaches at various universities.

Verena Nowotny
Managing Partner

supports companies in strategic communications, crisis communications and litigation PR. Verena Nowotny worked for the Austrian Federal Government for over ten years, including as a foreign policy spokesperson for Federal Chancellor Schüssel and as a spokesperson for Austria's non-permanent membership on the UN Security Council in New York. She worked in Shanghai In the years 2007/08, and has served as a crisis manager in numerous crisis situations, including the tsunami disaster in 2004. Verena Nowotny holds a Master's degree in Political Management from George Washington University and a Master of Legal Studies from the Vienna University of Economics and Business.